Communication, training and storytelling with impact.
We hit the nail on the head. You strike a chord. They spread the word. We bring it home.
the wink is there to build a bit of rapport.
3-minute test
What does your communication need?
Answer nine questions and I’ll send you a one-page analysis of your communication. Free. I’ll walk you through it on a 15-minute call.
- Under 3 minutes
- A personalised analysis, on one page
- No cost, no commitment
no catch, no small print.
Services
spoiler: you can mix and tailor them ↓
01
Communication for EU projects
CDE plan, deliverables, KPIs and review meetings. I communicate your consortium so it meets Brussels’ requirements and reaches society.
02
Training: clear and effective communication with AI
AI as an ally, not a shortcut. Training to communicate clearly and with good judgement.
03
Strategic communication and storytelling
Audiences, messages and channels. I listen to find what you are not seeing and turn it into a story that works.
Why communicating
better matters
plus some free tips to start today
1 in 4
Europeans have low reading skills. They will probably give up on a text that is too complex.
Source: OECD, Survey of Adult Skills (PIAAC) 2023
If they don’t understand you, they probably won’t choose you.
ok, so what do I do?
Write as if you were explaining it to a granny who never got to go to school. If she gets it, anyone will.
53%
of environmental claims made by companies in the EU are vague, misleading or unfounded.
Source: European Commission, 2020
Since September 2026, the EU penalises it.
ok, so what do I do?
Look for words like ‘green’, ‘eco’ or ‘sustainable’ on your website and replace them with facts you can prove. ‘We use 30% less plastic’ beats ‘we are sustainable’.
47%
of people in the EU who get their news on social media prefer videos that explain issues in depth.
Source: European Parliament, Eurobarometer on social media, 2025
If you are not on video, you are not where people look for you.
ok, so what do I do?
Pick the best speaker on your team and film them talking about something in your work that few people know. A phone and some subtitles will do.
my listening face. yes, this is it.
About me
I sort out the ideas. Together we tell them.
I’m Daniel Matilla, a journalist, storyteller and strategic communication expert. I work from Barcelona and have spent more than ten years helping NGOs, foundations, public bodies, social impact companies and European consortia explain what they do.
My background is in journalism, education and critical discourse analysis. I’ve worked on plain language for La Moncloa, the Spanish Prime Minister’s Office, I’ve directed documentaries and I chair Dos Mesas, an association for storytelling committed to human rights.
Purpose drives me across very different registers: from the rigour of Brussels to the emotion of a story.
- Registered journalist
- Trainer
- Documentary maker
- ES · CA · EN
Shall we tell it together?
Write to me or book a 15-minute call. We’ll see what you need and whether we’re a good fit.