service 02
Clear and effective communication with AI
Practical courses so your team writes more clearly and persuades more, with AI as an ally. Using your own texts, with no hype.
I promise not to say ‘prompt’ more than 40 times.
AI is already writing in your team
Emails, reports, proposals and posts. More and more texts go through AI. But writing fast is not the same as communicating well. Without judgement, AI pads, generalises and sometimes makes up facts. And readers still have very little time.
1 in 3
Europeans used generative AI tools in 2025.
Source: Eurostat, 2025
1 in 4
Europeans have low reading skills.
Source: OECD, Survey of Adult Skills (PIAAC) 2023
And there is more. Since 2025, the EU AI Act requires organisations that use AI to make sure their staff know how to use it well. A course like this is the most direct way to do it.
a text nobody understands is a client walking away.
Communicate better with AI
4 sessions, 4 modules ↓
A practical 12-hour course. In each session we work with your everyday texts: emails, reports, proposals or posts.
01
Clear communication
Be understood the first time.
What you learn
- The principles of plain language, following ISO 24495-1
- What matters comes first: structure, sentences and words
- Using AI to simplify texts without losing rigour
02
Persuasive communication
Get people to listen.
What you learn
- How we really decide: Kahneman and Cialdini in practice
- Stories that move people to act
- Persuading without overclaiming: the new EU rules against greenwashing
03
Writing with AI
Your voice, not the machine’s.
What you learn
- Prompts with context, audience and goal
- Teaching AI your tone and style guide
- Reviewing and editing what AI always gets wrong
04
AI with judgement
Fast, but without slip-ups.
What you learn
- Checking facts and sources before publishing
- What never to put into an AI chat
- The basics of the EU AI Act
the course
Communicate better with AI
- Length: 12 hours, in 4 sessions of 3 hours
- Format: live by video call or in person in Barcelona
- Group: 3 to 8 people
- Includes: materials, a prompt library and a certificate of attendance
- For: communication teams, technical staff and anyone who writes at work
€290
per person · VAT not included
in English or Spanish
Need something tailor-made?
it all starts with a briefing ↓
I also design communication courses for your team, based on what you need: plain language, persuasive communication, public speaking, storytelling, science communication or AI for your communication department.
1
I listen
A 30-minute briefing. You tell me what is not working and what you want to achieve.
2
I organise
I send you a proposal with the programme, length and budget.
3
We tell
We run the course with your own texts and cases.
some courses I’ve run ↓
Spanish Prime Minister’s Office
Plain language
my part: design and delivery
Tell me more
I designed and taught a plain language course for staff at the Spanish Prime Minister’s Office. It was presented at Clear Writing for Europe, the European Commission’s clear writing conference, and participants rated it 4.9 out of 5.
Seauto
Persuasive writing
result: +37% conversion
Tell me more
I worked on persuasive writing with Seauto, a company in Gavà. The conversion rate of quote requests rose by 37%.
Nironet
Communication with AI
my part: course design
Tell me more
I designed communication courses with AI for Nironet’s client companies.
EAE Business School
Professional branding
my part: teaching
Tell me more
Lecturer in professional branding on a master’s at EAE Business School: how to build a professional brand, plan content and share it on social media.
What people usually ask me
Do I need to know how to use AI?
No. We start with the basics and everyone moves at their own pace. If you already use it, we get to the practical part sooner.
Which tools do we use?
The ones you already use at work: ChatGPT, Copilot, Gemini, Claude or others. The free versions are fine.
What about my company’s data?
In the course we work with texts that contain no personal data or confidential information. And you learn what never to put into an AI chat.
Can I sign up without my team?
Yes. I also run open editions with people from different organisations. Write to me and I’ll let you know about the next one.
Is there a certificate?
Yes. At the end you receive a certificate of attendance.
Keep exploring
01
Communication for EU projects
Communication and dissemination plans, websites, videos and reporting for European consortia.
03
Strategic communication and storytelling
We shape your story so every audience understands and remembers it.
Shall we tell it together?
Write to me or book a 15-minute call. We’ll see what you need and whether we’re a good fit.